#SnackWins
When you invest in trusted brands your customers love, everyone wins. That's why Kellanova's dedication to your success doesn't stop at our best-in-category brands. We're here to support you with the tools and resources you need to maximize your profits.
What's New
We're always innovating to bring you useful resources and promotions to help your operation thrive. Explore the latest and greatest here.
Snacking Snapshot
Understanding consumer snacking habits can help you make the most of your shelf space and boost your bottom line.
On-the-Go Grazing
Recent snacking growth is led by away from home consumption, with mobility influencing where consumers source and eat snacks.
Source: Circana Eating Patterns in America 2024
On the Hunt for Something New
72% of US consumers who snack agree that they enjoy trying new snacks.
Source: Mintel Industry Trend June 11, 2024
Meal Time, Snackified
Consumers are looking for quick snackable bites, and are combining snacks to make a meal.
Source: Circana Eating Patterns in America 2024
Salty for the Win
Consumers are increasingly leaning into salty snacking, particularly for away from home consumption.
Source: Circana Eating Patterns in America 2024
Nutritious Snacking
Consumers are looking for inexpensive versions of indulgent food offerings that are still part of a healthy lifestyle, with growing interest in protein maximization which provides satiety.
Source: Circana Eating Patterns in America 2024
Beloved Brands to Boost Your Business
Tasty. Trending. Trusted. Kellanova® is a proven leader in the snack scene, with top-selling SKUs across a wide range of categories.
Outpacing Category by 25+ Points
Source: Circana Supply Track®, L3M Ending October 2024 (Total Foodservice ex. Food Stores and K-12)
Growing 3 Times Faster Than Category
98.9% Share of Toaster Pastries
70% Market Share of Treat Bars
71% Growth Since Last Year
Strategic Resources
We take the latest data and make it digestible. Discover how you can maximize profits with our insight-driven strategies, eye-catching assets, best-practice tips, and more.
#SnackWins by Segment
At Kellanova®, we understand each foodservice segment has its own unique needs and challenges. Explore our specialized snacking solutions for your segment below.
Did you know?
73%
of micromarket consumers are buying salty snacks.
Source: Kellanova AFH Micro Market Shopper Research, Jan 2024
Win the snack break with these salty faves.
Kellanova® has a broad portfolio of customer-favorite salty snack brands that help drive purchase and increase transactions.
The SKUs You Need To Succeed
Consumers rely on vending machines and micromarkets for quick, convenient bites they can enjoy on a break or eat on the go. Kellanova® brands have the satisfying salty snacks and indulgent sweet treats your customers depend on to get them through their busy days.
Cheez-It® Original 2oz. is the #1 most popular cracker item in vending/micromarkets.
Source: Kellanova AFH Micro Market Shopper Research, Jan 2024
Pringles® is the 2nd most popular potato chip brand in vending/micromarkets. Stock up on fan faves Original and Sour Cream & Onion Grab N Go cans.
Source: Kellanova AFH Micro Market Shopper Research, Jan 2024
Rice Krispies Treats® ranks as the 3rd most popular snack bar and toaster pastry brand in vending and micromarkets - with Original and Mega Size Bars performing particularly well.
Source: Kellanova AFH Micro Market Shopper Research, Jan 2024
Did you know?
42%
of Healthcare consumers seek tasty food, and
31%
are looking for convenient grab-and-go options.
Source: Healthcare Multi Clients Study 2022 Technomic
Trusted, tasty treats. Taken to-go.
Kellanova® has a wide range of delicious sweet and salty faves, all conveniently packaged for easy, on-the-go eating.
The SKUs You Need To Succeed
From busy employees looking for a treat they can eat on the job, to patients and their families taking a moment to share something sweet together, Kellanova® is proud to bring our beloved brands to everyone in the healthcare space.
Pop-Tarts® owns 99.3% share of the toaster pastry category in hospitals, growing 44.4% year-over-year. Stock up on high-performers like Frosted Strawberry & Frosted Brown Sugar Cinnamon.
Source: Healthcare Multi Clients Study 2022 Technomic
Cheez-It® is the #1 specialty cracker brand in hospitals. Win over any customer by stocking our convenient pack assortments, giving them lots of flavors to choose from.
Source: Healthcare Multi Clients Study 2022 Technomic
Rice Krispies Treats® is the #1 snack bar in hospitals, with an 80% share of the treat bar category. Satisfy every sweet tooth by offering a variety of sizes and flavors.
Source: Healthcare Multi Clients Study 2022 Technomic