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Convenience Merchandising Strategy

Our Merchandising Strategy provides guidelines for assortment, merchandising and shelf enhancement based on analysis of consumption occasions and shopping missions. The strategy has been tested and implemented with C-Store retailers to gain incremental lifts on core brands which provides incremental sales and profits for customers.

Kellogg's Convenience look of success video

C-Store Look of Success IRL

The interactive storefront shows our Consumer Insights, Best in Class Planograms, Merchandising and Case Studies in real-life Convenience Store setting.

Image of convenience shelf with on-the-go snacks with a button to click here for interactive storefront.

Best In Class Planograms

Convenience Store footprints are not one size fits all. We take an objective approach in creating "best in class" planograms that ensures the top selling items for all categories are included and positioned to maximize conversion. We offer multiple, scalable layouts for your top snacking categories. Find the planogram that's right for your store below.

Salty
Cookies & Crackers
Breakfast Wholesome
Other

Merchandising

Placing top selling core skus in high traffic destination areas will drive strong incremental lifts that lead to increased sales and profits. We have a variety of permanent secondary racks designed for different eating occasions that will grab the attention of consumers and build the overall basket.

Permanent Displays

Shippers