Bundling Insights
Boost sales with Kellanova's data-driven insights on consumer affinities, strategic product placement, and other sweet strategies.
Tasty Tips for Better Bundles
Strategically bundling snacks, drinks, and other items is a simple way to deliciously drive transactions and increase sales.
Source: Circana Customer X, % Basket Trips, Latest 52 Weeks w/e 1.21.24; Nielsen Connect Customer Y, w/e 6/4/22 through 10/22/22, YTD w/e 10.22.22
1 in 3
Kellanova transactions features a food service item
Boost
incremental transactions when you bundle items across categories
80%+
lifts with paired snack displays
Bundling Behavior by Brand
Understanding how consumers shop will help you satisfy their cravings—and increase transactions.
Source: Circana Customer X, % Basket Trips, Latest 26 Weeks w/e 10.6.24
Pringles® Transactions
21%
15%
12%
Cheez-It® Transactions
20%
18%
15%
Rice Krispies Treats® Transactions
17%
21%
15%
Pop-Tarts® Transactions
16%
24%
12%
RXBAR® Transactions
21%
26%
15%
